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The Breeze (New Zealand)
The Breeze is a group of New Zealand adult contemporary radio stations owned by RadioWorks, a MediaWorks New Zealand company. The Breeze plays music from the 1960s to the present day, aimed at a 35- to 54-year-old female audience.〔(【引用サイトリンク】url=http://www.mediaworks.co.nz/Default.aspx?tabid=75 )〕 There are 18 stations currently broadcasting throughout New Zealand, with each station presenting a mixture of local and network shows.
==History==
===Early years===
The station first started in Auckland, Waikato and Wellington in 1993 when then owner Independent Broadcasting Company rebranded local stations 91FM (Auckland), Kiwi 898FM (Waikato) and Windy FM (Wellington) to The Breeze. The Auckland and Waikato stations previously played a Hit Music format and were changed to a Hot AC format using the slogan "Not Too Heavy, Not Too Soft". Wellington was different where Windy FM had been playing Classic Rock prior to rebranding and changed to the Easy Listening format that would be used on future The Breeze stations. All three The Breeze stations operated separately from each with local shows in each market.
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